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January 2012 - Monster builds on success of corporate jargon campaign across radio and digital

London, Monday 23 January 2012 - Following the success of Monster UK & Ireland's recent multi-platform advertising campaign which ran in November 2011, the brand is launching a second wave of radio activity. Drawing on the same creative hook of excessive corporate jargon in the workplace, the campaign aims to build momentum, further strengthen brand awareness and drive existing and potential job seekers to the Monster site to help them uncover new opportunities.

Launching on the 23 January, the radio activity will be bolstered with further developed content (40, 30 and 20 second commercials) and a heavier weight media spend across a wide selection of stations. The radio creatives feature voiceovers from Downton Abbey star, Hugh Bonneville and Radio 4's comedian, Lu Corfield. They will run on regional and national digital radio stations, including Capital FM, XFM, Kiss, LBC, Talksport Key 103, Heart and Absolute Radio. The campaign will run until the 27 February, backed up with extensive digital SEO and advertising support.

The campaign aims to target job seekers looking to regain control of their careers in an increasingly confusing job market and position Monster as a welcome source of support and advice. It also alludes to the benefits of Monster's Semantic Search technology which is designed to help jobseekers identify the opportunities most relevant to them. The corporate jargon creative will run across 4,600 radio spots, reaching 60 per cent of the UK's population.

The radio campaign is supported by a significant investment in digital advertising, targeting consumers through search, ad networks and display advertising.

David Henry, Marketing Director for Monster UK & Ireland says:

"Monster's recent outdoor and radio campaign was received positively by job seekers and we are keen to maintain this momentum through a second phase across radio and online. New creatives will bring a fresh take on the corporate jargon theme, reinforcing the message that Monster provides support, advice and opportunities in a confusing job market where people are hearing mixed messages about future job opportunities."

- ENDS -

Notes to editors

For further information please contact:

Sophie Howard or Becky Potgieter
3 Monkeys Communications
020 7009 3100

Please click on the links below to listen to the radio adverts:

UK adverts


Irish adverts


About Monster UK

Founded in 1999, Monster is the leading provider of online careers and recruitment resources committed to connecting organisations with individuals.

Monster has expanded from its roots as a "job board" to a global provider of a full array of job seeking, career management, recruitment and talent management products and services. Monster is changing the way people think about work and helping both job seekers and employers actively improve their lives and their workforce performance with new technology, tools and practices.

For candidates, in addition to providing the most advanced job searching and matching solution, Monster offers personalised advice to guide individuals on a range of topics including choosing the right profession, crafting a winning CV, preparing for interview and dealing with issues in the workplace.

For employers looking to recruit the most qualified candidates, Monster offers a suite of leading products and technologies to meet employers’ needs for recruitment as well as talent and career management.

At the heart of Monster’s success is innovation. In 2010 Monster launched the most advanced way to match job seekers with employers’ opportunities. Powered by Monster’s 6Sense(TM) semantic search technology, Power CV Search will pinpoint ideal candidates that precisely match criteria set by hiring companies. Candidates also have access to the same powerful technology to find the jobs that best match their profile and requirements.
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