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Monster launches campaign to get girls coding

London, 8 April 2015 – Monster has today launched a new campaign and series of initiatives to help get more girls in to coding, to ensure women have a voice in the development of the language of the future. The campaign, Girls In Coding, is part of Monster's focus on tech talent and it's passionate commitment to encourage and support girls getting into the coding industry; helping them to embrace and enjoy a crucial skill which will enable women to remain at the forefront of the future workforce.

Caitlin Moran recently highlighted that if 90% of coders are men, developing and owning the language of the future, women won't be part of the conversation. With this in mind, Monster's Girls In Coding campaign and initiatives aim to champion getting girls more involved and confident in coding, a key area for job growth in the future. This launches at a critical time, with digital guru Martha Lane-Fox recently suggesting that 98% of the code relied upon by the internet and web technologies is programmed by men.

The Girls in Coding campaign will see a number of initiatives and events take place throughout the year to raise awareness of the importance of young girls and women learning to code, working closely with key advocates and experts to bring this important issue to the forefront.

To mark the start of this key focus, Monster is bringing together industry experts at an event on 16th April to look in depth at what can be done to encourage females to not only take up coding, but also become passionate and excited about the role it will play in the future. A series of panel-based discussions, involving leaders from technology and business, will highlight the challenges and discuss possible solutions and initiatives to help make a difference in this key area.

Confirmed panellists for the event include:

- Amali de Alwis, CEO and Executive Board, Code First: Girls
- Ruth Nicholls, Managing Director, Young Rewired State
- Amelia Humfress, Founder and CEO, Steer
- Anne-Marie Imafidon, Founder, STEMettes
- Marily Nika, Director, London Geekettes
- Wendy Devolder, CEO, Skills Matter
- Gina Jackson, Managing Director, Next Gen Skills Academy
- Alexa Glick, Global Diversity Program Manager, Microsoft
- Graeme Goulden, Senior Product Lead, Monster

Sinead Bunting, Marketing Director UK and Ireland, commented: "We need to show girls that a career in coding can be hugely interesting, rewarding and that coding and technology are fundamental skillsets required for any industry or role they hope to pursue in the future. At Monster we're passionate about raising awareness of the importance of coding amongst not only girls and females who are in the current workforce, but also talent acquisition and HR professionals, to highlight the crucial role coding will play in future careers."

"Many people may not realise the role that coding plays in our lives – including the apps we've come to rely on and the websites we use every day, and all too many studies highlight that it's men who are leading the way on this crucial aspect of today's workforce. To ensure we develop tech that meets the needs and requirements of both genders, and in the process help plug the digital skills gap in the UK, this needs to change."

"Having spoken to many industry figures and women in technology in the last couple of months, it's fantastic to know that there are many great initiatives and passionate professionals out there wanting to and already making a difference in this key area. We're looking forward to marking the start of our Girls In Coding campaign with our upcoming event and believe that, by raising further awareness of the issue amongst the HR and talent acquisition community, we can work collaboratively to really make a difference to the amount of girls and women considering coding as an exciting and rewarding career option."

The event takes place on 16 April, from 2.30pm to 5.30pm. To find out more, and to sign up to attend, visit the event website.

- ENDS -


About Monster UK

Monster Worldwide, Inc. (NYSE: MWW) is a global leader in connecting people to jobs, wherever they are. For more than 20 years, Monster has helped people improve their lives with better jobs, and employers find the best talent. Today, the company offers services in more than 40 countries, providing some of the broadest, most sophisticated job seeking, career management, and recruitment and talent management capabilities. Monster continues its pioneering work of transforming the recruiting industry with advanced technology using intelligent digital, social and mobile solutions, including our website monster.co.uk and a vast array of products and services. For more information visit info.monster.co.uk.


For further information please contact:

Maria Greenwood or Rosie Coleman
3 Monkeys Communications
020 7009 3100
monster@3-monkeys.co.uk

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