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Monster launches its first ever multi-platform B2B marketing campaign

London, 25 October 2013 – Today Monster.co.uk launches its first fully integrated B2B marketing campaign, spearheaded by recently appointed Marketing Director Sinead Bunting, a keen technologist and pioneer of digital and mobile recruitment marketing.

The campaign will showcase Monster’s B2B offering by tackling the challenges and issues that HR and recruitment professionals face with messaging that features mythical creatures, elephants and quirky one-liners.

The multimedia, highly visible campaign will span digital, print, social media, CRM, direct mail, PR and sponsored events with the aim of driving traffic to a dedicated microsite www.monsterhrsolutions.co.uk where professionals can find out more about Monster’s cutting-edge HR technology innovations, products and services.

The digital, search and social strategy will target professionals across mobile, tablet and desktop to ensure Monster is present with messaging throughout the working day, all driving traffic to the responsively designed microsite to tell the HR technology story in the most accessible way possible.

Digital display ads will feature on relevant B2B and HR professional networks, and keywords have been set up using Google search marketing. Promoted posts on Twitter, targeting HR professionals, will help to further engage the audience.

The print buy will see full-page insertions featured in publications including People Management, Recruiter and HR Director.

In addition, public relations outreach and blogger engagement will look to drive additional awareness for the campaign, whilst sponsorship of a number of industry events including the Personnel Today awards and CIPD Annual Conference, will provide Monster with a direct opportunity to engage and speak with its audience.

Commenting on the campaign Sinead Bunting, said: "Finding the right candidate and attracting and retaining the best talent can be a labour-intensive, costly challenge for recruiters and HR professionals. We truly believe we have the technology and solutions to alleviate many of the issues recruiters and HR folk face day-in, day-out."

"By demonstrating our understanding of the challenges, in what is hopefully seen as a witty, empathetic way, we aim to raise awareness of our products and services and be considered as a possible partner."

Ms Bunting appointed design and brand agency Group Brand, who specialise in B2B and recruitment marketing, to bring the Monster HR technology story to life, with concepts put through extensive focus group testing prior to final creation.

OMD International is leading media planning for the campaign, which is due to run through to the end of Q1 2014.

- ENDS -

For further information please contact:

Megan Landauro or Sophie Mansfield
3 Monkeys Communications
020 7009 3100

Notes to editors

About Monster UK

Monster.co.uk is the UK arm of Monster, the worldwide leader in successfully connecting people to job opportunities.

From the web, to mobile, to social, Monster helps companies find people with customised solutions using the world's most advanced technology to match the right person to the right job. With a local presence in more than 40 countries, Monster connects employers with quality job seekers at all levels, provides personalised career advice to consumers globally and delivers highly targeted audiences to advertisers.

To learn more about Monster UK, visit http://hiring.monster.co.uk or http://monster.co.uk.

You can also keep up to date with its news via the Monster UK Facebook channel https://www.facebook.com/monster.co.uk or by following @Monster_UK on Twitter https://twitter.com/Monster_UK.
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